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How to create a survey and get useful answers

Follow these steps to create an online survey in Ansel Forms, share it with the right people and turn the answers into simple charts.

By Joel, Director at Anselerate. Last reviewed 21 October 2026.

Step 1: Start a new survey

Sign in to the Ansel Forms console with your email code. On the dashboard, choose to make a new survey and give it a clear name, like Customer feedback June.

To save time, start from a survey template and change the questions.

Step 2: Add your questions

Pick the question types that fit what you want to learn:

  • Star rating or scale to measure how happy people are.
  • NPS to ask how likely people are to recommend you.
  • Single choice or multiple choice for fixed options.
  • Matrix to rate many things on the same scale.
  • Long text for comments in their own words.

Tip: Put the most important question first. Some people stop early.

Step 3: Choose a style that fits

Use Card style to show one question at a time with a progress bar. It feels short and works well on phones. Use Classic if you want every question on one page.

Open Style to set your colours, then write a friendly thank you message in Settings.

Step 4: Share your survey

Save the survey, then choose how to reach people:

  • Send the link by WhatsApp, email or social media.
  • Place it on your website with the embed code.
  • On Pro, send it by email to your contacts and groups.

Question buttons in the email

When you send by email, you can show one question as buttons. A tap opens the online survey with that answer already filled in.

Step 5: Read the results

Open analytics for the survey. Each question gets its own chart, with averages for ratings and a score for NPS. You also see views, answers, countries and devices for each day.

Export all answers to a CSV file to work with them in Excel or Google Sheets.

Survey questions

What is the difference between a form and a survey?

A form collects details, like a name and a message. A survey asks for opinions and shows the answers as charts, so you can see what most people think.

How many questions should a survey have?

Five to ten questions is a good size. Short surveys get more people to finish.

What is an NPS question?

NPS asks how likely someone is to recommend you, from 0 to 10. Ansel Forms works out your NPS score from the answers.

Can I send my survey to my customers by email?

Yes, on Pro. Add your customers as contacts, pick them and send. The first question can show as buttons in the email.